Primer breaks down your marketing video into Frames - the individual screens or bite-size chunks - that are designed for today's quick attention spans. Similar to the process of storyboarding.

We've found these short frames to be the "secret sauce" of high converting and high CTR videos in FB marketing. It requires quick audio and visual changes every few seconds. This makes each section easily digestible and grabs attention when the video moves to the next section.

A Frame = a 2-3 second portion of a video containing images, video, sound and/or text. All frames usually contain text, but you can omit text to let the video tell the story.

Every conversion-optimized marketing video is made up of several "frames". Together, the frames tell a larger marketing story to your prospects.

Frames do not have to be complete sentences. In fact, breaking up long sentences into multiple frames IS highly recommended.

Let's use an example from a well known trilogy: "A long time ago in a galaxy far, far away..."

Frame 1: "A long time ago..."

Frame 2: "in a galaxy far, far away...."

The first frame piques the audience's curiosity. People don't want to be left wondering how the sentence will finish.

Of course, in this example, the second frame keeps them curious for even more.

In your Primer request flow, you'll see we have already broken up your video script into frames. By default, we start with 3, though you can add more by clicking "+ Add a video frame".

Each frame is broken into two parts:

Text = left side

Visuals = right side

Notice in the above example, we broke up the sentence "See why Primer is the internet's #1 way to get conversion-optimized marketing videos." into 4 frames.

We then end the video with a call to action screen. Often, once you find an ending you like, you can continue to request the same CTA ending.

Enter the text you want to include in each frame on the left.

Please include the exact text you'd like to use.

This ensures customers can quickly and easily read the text on each frame.

Remember: you can break up sentences into more than 1 frame. See examples above.

Hook your audience with the first frame. If you don't, they won't keep watching.

Your first frame should include:
• Video footage or animation (don't use static images alone - you need movement to grab their attention)
• Text that grabs their attention as a hook - start with a question or an incomplete sentence about something your audience cares about
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For example:

"Before you try delivery, watch this"

"See why AcmeCo is the..."

"This may be the best way to..."

Often you can create this effect simply by not finishing your first sentence, and including something your audience cares about in the first frame's text and creative.

On the right hand side, describe the visuals you would like to see.

If you would like us to use a specific video or image within a frame, please reference the name of that file in the creative description.

If you would like to use stock footage or images, please describe in detail what you'd like to see in the footage. We will source stock footage for you for free, as long as stock footage is common enough. In the future, Primer plans to include a search tool for you to find the exact footage or images you'd like to use.

Bad creative description: "Use footage of a dog"

Good creative description: "Use one of our clips of a dog jumping up for the food. I shared a link to a folder that contains three of them "jumping_for_joy.mov" "mealtime03.mp4" and "jumpsUGC.mov".